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Brand New: Art and Commodity in the 1980s

The Hirshhorn Museum and Sculpture Garden has announced Brand New: Art and Commodity in the 1980s, the first museum exhibition to examine the artistic appropriation of commercial products in the late 20th century, a pivotal moment when artwork became a commodity and the artist became a brand. This exhibit examines the origins and rise of the key group of artists in New York City’s East Village who first used the language and objects of commerce as a radical new approach to art making. The exhibition includes paintings, sculptures, and multimedia works by nearly 50 historically acknowledged and lesser-known artists.
Date & Time
  • Every Day!
  • Feb 14, 2018 through Jul 08, 2018
  • 10:00AM - 5:30PM
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